Fayleno
Fashion E-Commerce Platform with Outfit Builder
Duration: 2 weeks
Role: UX/UI Designer
Overview
Fayleno is a fashion e-commerce platform designed to enhance online shopping by helping people purchase complete outfits for occasions. This platform contains a specific feature called Outfit Builder where users can choose items and style an outfit themselves to know the look.
Problem Statement
Online shoppers often purchase clothing items individually not knowing how to style them or put them together as an outfit. This leads to confusion, hesitation and abandoned carts.
Goal Statement
The goal of Fayleno was to create a fashion shopping platform that provides
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Simplifies product discovery
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Customizable outfits
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Occasion based built outfits
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Smooth and enjoyable shopping experience
Target Audience
Young Adults: Trend-conscious shoppers looking for stylish modern outfits.
Fashion Enthusiasts: People who enjoy experimenting different styles
Online Shoppers: Users who discover, style and shop online.
Information Architecture
User Flow
Mockups
Homepage & Product Browsing
Product Exploration
Outfit Builder
Cart & Checkout
Order Confirmation
Prototype
The prototype demonstrates the complete user journey, from product discovery and outfit creation to checkout and order confirmation.
Outcome & Reflection
Outcome
The final design successfully combines traditional e-commerce functionality with an interactive Outfit Builder experience. It enhances online shopping by giving an outfit look view before the purchase and a platform to design their own outfit.
Reflection
Through this project, I gained valuable experience designing end-to-end e-commerce flows and interactive customization features. Fayleno strengthened my understanding of user-centered design, visual hierarchy, and creating intuitive shopping experiences that balance aesthetics with usability.